I choose to Bin the Wipe
Get into good makeup habits this year; become part of the reusable revolution today.

Did you know that over 50% of makeup wearers use disposable wipes to cleanse their skin?


And did you also know that these wipes contain microplastics? Microplastics are not only harmful to the environment, but also stop the wipes breaking down in water after they're flushed, unlike toilet paper.


The only wipes that can safely be flushed are wipes that have passed the water industry’s standard, ‘Fine to Flush’, even though the packaging might say otherwise.


But wet wipes aren’t the only option.




Reusable and natural alternatives such as bamboo cleansing pads, muslin cloths and charcoal sponges are much better for the planet, and for your skin*. Go on… Google it!


We’re not alone in loving reusable makeup removal products. We’ve teamed up with Hayley HallKatie Meehan and Terri Heckley to spread the message to bin the wipe.

Join Hayley, Katie and Terri and choose to bin the wipe today!

They’ve shown us their skincare routines, now we’re asking you to show us yours. Share your routine with us on Instragram. Remember to tag us @northumbrian_water and use hashtag #binthewipe to be in with a chance of winning our weekly prize.

Free Prize Draw

Every week we’ll pick one lucky poster who will receive a surprise gift** to thank you for binning the wipe!


*Some dermatologists agree that reusable products are better for skin health.

Meet our influencers

** Getting into good skincare habits' free prize draw

Win a free gift, running from 3 February 2020 until 31 December 2020.


Terms and conditions

  1. This is a free giveaway that is open to all domestic household customers of Northumbrian Water Ltd who are aged 13 years or above.
  2. Entry for the competition is based on you sharing your skincare routine on social media channels, tagging us in on the post and using #binthewipe.
  3. Employees, agencies or suppliers of Northumbrian Water Group are eligible for this promotion and the decision of Northumbrian Water Ltd is final with regards to eligibility.
  4. We will not accept entries from any agents or third parties.
  5. By entering this free prize draw, you are agreeing to these terms and conditions.
  6. Northumbrian Water Ltd will not accept any responsibility for any technical failure (software; hardware; network or other) which may delay or otherwise impede the submission of your entry.
  7. The closing date for entries is 11:59pm the last Sunday of each month.
  8. There is no cash alternative, and the prize is non-refundable.
  9. The winner will be notified on Monday of each week by direct message on Instagram.
  10. If we are unable to contact the winner by Friday 29 November 2019 then we will re-draw a winner in accordance with our terms and conditions.  
  11. Northumbrian Water Ltd’s decision is final and binding in all respects as regards this prize giveaway and we will not enter into any further correspondence.
  12. This promotion is not in any way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or any other social network.  
  13. We are not connected or affiliated with the manufacturers of any of the free gift in any way.
  14. Northumbrian Water Ltd reserves the right to amend these terms and conditions at any time. 
  15. This promotion, and any dispute or claim arising out of or in connection with it, shall be governed by and construed in accordance with English law. 
  16. Any information you provide in entering this promotion will be used in line with our privacy policy
  17. If you have any queries regarding the use of your personal data by Northumbrian Water Ltd, please refer to our privacy policy.  
  18. Northumbrian Water Ltd’s contact address for this promotion is Bin the Wipe, Corporate Communications, Boldon House, Wheatlands Way, Pity Me, Durham, DH1 5FA, binthewipe@nwl.co.uk.