The January Blues will reach their peak on Monday, on what is claimed to be officially the "most depressing day of the year."
Dubbed Blue Monday, January 15, is the date that most people will supposedly start to feel the sting of the cold dark nights, the failed New Year′s resolutions and the post-Christmas money worries.
With the potential arrival of the unpaid credit card bills due to hit this week, Northumbrian Water is encouraging customers who are worrying about their finances to take the first step and come forward for help.
The water company developed an industry leading partnership with StepChange Debt charity back in 2014 to support customers in need.
The partnership, which helps customers access free, confidential debt advice and solutions, is part of the SupportPLUS measures Northumbrian Water has in place to provide customers with a range of extra help.
Customer Director, Claire Sharp, said: "We know that Christmas spending will leave many of our customers feeling the pinch.
"While burying your head in the sand about it might seem like the easiest option, increasing debt levels can have a devastating impact on people′s lives, with knock-on effects for their families.
"We always look to support our customers who are genuinely struggling and would ask anyone who is finding it hard to pay their water bills to take that first step and get in touch with us. Our SupportPLUS package can offer extra help when it′s most needed."
Northumbrian Water is keen to reach an agreement on payment offers from customers in difficulty and has always offered sustainable and flexible payment arrangements.
Working with StepChange Debt Charity, the company introduced a social tariff last year and a scheme to help customers struggling with significant arrears.
Northumbrian Water also works with customers who might save money by metering and offers water efficiency advice to help customers reduce their water consumption and therefore bills.
Freephone and local area phone numbers have been introduced to make it as easy as possible for customers to contact the company.
Customers who are facing difficulty in paying their bills can find more information at www.nwl.co.uk/your-home/your-account/Difficulty-paying.aspx and by visiting www.stepchange.org or calling 0345 733 5566.
For further media information, call 0191 3015678.
Northumbrian Water Limited supplies 2.7 million customers in the North East with both water and sewerage services, trading as Northumbrian Water, and 1.8 million customers in the South East with water services, trading as Essex & Suffolk Water.
In the most recent survey by the Consumer Council for Water, Northumbrian Water was named the UK′s most trusted water company by its customers. 2017 also saw Northumbrian Water named the world′s most ethical water company for the seventh successive year and Utility of the Year at the Utility Week Awards, for the second time in four years.
Abbey Road, Pity Me, Durham DH1 5FJ. Telephone 0345 6047468. Website: www.nwl.co.uk