The original cast of the charity supergroup, Band Aid, are making a comeback this Christmas, thanks to a group of employees from a North East water company.
Posing as George Michael, Boy George, Bono, Paul Young, Simon Le Bon and Sting, four Northumbrian Water employees have recorded a parody video to the ‘Do they know it’s Christmas?’ song, with support from students at Castle View Academy in Sunderland.
Calling themselves Band Aid £1 million and giving the newly formed Band Aid 30 a run for their money, the video is to inspire people to spare a bob for the Percy Hedley Foundation’s Splash Appeal.
With help from the public, the Splash Appeal aims to build a new, state-of-the-art hydrotherapy pool in Newcastle for disabled children and adults by raising £1 million.
Taking on the roles of Boy George and Simon Le Bon, Jane Morland, Northumbrian Water’s Partnerships Assistant Manager, said: "We’re really passionate about supporting our local communities and this was the perfect opportunity to raise some vital funds for the Percy Hedley Foundation while having a bit of festive fun and a laugh at ourselves.
"The students at Castle View Academy were fantastic adding the backing vocals, and we hope that everyone will share the video online with friends and family and attract £1 donations to raise money towards the building of the hydrotherapy pool."
Viewers can watch the video online on the Percy Hedley Foundation’s facebook page and text NOEL14 £1 to 70070 to donate just £1 to the Splash Appeal.
Danny Mitchell, Splash Appeal Manager at Percy Hedley Foundation, said: "It was amazing to have the support of Jane and her colleagues, and the Castle View Academy students. Coming up with such a fun idea was fantastic and here at the Percy Hedley Foundation, we’re very grateful and delighted that Northumbrian Water chose to raise money for the Splash Appeal.
"The video was also fun to be part of…even if I did only find out I was going to be posing as George Michael when I walked through the door!"
The Percy Hedley Foundation in Newcastle provides services for disabled people and their families.
For more information, please contact Janine Scott on 0191 301 6713 or email@example.com.