A water company is urging it’s customers to ‘tune into’ a festive message to help reduce sewer blockages, flooding and pollution.
More than 100 Northumbrian Water employees feature in the company’s ’Twelve Dwaines of Christmas’ song which encourages people to think about what they put down sinks and flush down the loo.
The name of Northumbrian Water’s ‘Love Your Drain’ campaign mascot, Dwaine Pipe, inspired employees to adapt the Christmas carol, ‘The Twelve Days of Christmas’ as ‘day’ is easily replaced with ‘Dwaine’ and ‘my true love’ is replaced with ‘my sewer’.
Link to ‘Twelve Dwaines of Christmas’ song - https://www.nwl.co.uk/your-home/christmas.aspx.
The utility spends more than £1 million every year to clear 14,000 blockages in its vast 29,000 kilometre sewer network.
More than a third of these blockages are caused by items which should not be flushed down the toilet or by fat, oils and grease, which should not be put down the sink. The ‘Love Your Drain’ campaign encourages people to avoid putting fat down sinks and to only flush toilet paper, pee and poo down the loo - https://www.nwl.co.uk/your-home/your-services/love-your-drain.aspx.
Items featured in the song, some of which have been found in the water company’s sewer network, include twelve double-D bras, eleven sloppy paint pots, ten baby wipes, nine cotton buds, eight watches ticking, seven tonnes of chip fat, six smelly nappies, five goldfish, four cauliflowers, three biro pens, two knitted gloves and one size nine wellie.
Northumbrian Water’s sewerage and new development manager, Mike Madine, said: "This is a fun and festive way to communicate a really serious message. We’re urging our customers take note of our advice to help prevent sewer blockages and to protect their communities from flooding and their local watercourses from being polluted.
"Wipes alone, which feature on day ten in our version of the carol, were responsible for more than 3,000 blockages, between October 2013 and September, in the North East this year. Fats, oils and grease, which feature on day seven of the song, were responsible for more than 1,500 blockages during the same time period.
"We’d like as many people as possible to share ‘Twelve Dwaines of Christmas’ on social media sites to help spread Dwaine’s important Christmas message."
For further information contact Cara Charlton on 0191 301 6720 or firstname.lastname@example.org.