Make every drop count this summer


A market town in Northumberland has been selected as the first place in the north of England for a major water conservation campaign.

Northumbrian Water (NW) has pledged to help hundreds of homes and local businesses in Wooler and Glendale to save water and slash their energy bills as part of a three month water efficiency drive.

The average person in the region uses around 140 litres of water a day but on a warm sunny day it can be as much as 170 litres. In a household with two adults and two children this is the equivalent of 985 pints of milk per day.

Clair Cooper, demand planning project manager at NW, said: “We’re passionate about helping local communities and saving water. In today’s economic climate we know that our customers are always looking for new ways to save money and we’re committed to helping them make every drop, and every penny, count.

“We want to trial a water conservation campaign on a small town and Wooler was the perfect choice because there’s a real sense of community. With help from local people, the Cheviot Centre, the youth hostel and local businesses such as cafes, holiday cottages and hotels, we’re confident we can have a long lasting impact and help protect this precious resource to maintain a supply of top quality tap water in the area.”

The water company is offering free audits to its bill paying customers, and even spring fed properties with private supplies, to assess their water usage. Residents can expect to receive an information pack throughout June and July asking them to take part.

Following the audit, NW can offer to install a range of free water efficiency products including aerated shower heads, tap inserts and dual flush devices for toilets. NW will also provide free products for the garden including a free water butt, trigger hose gun and water saving gel for compost.

Customers will also receive advice on how small changes to daily habits can make a big difference to the way they use water, such as turning off the tap when brushing your teeth and repairing dripping taps. Reducing water use can help reduce your carbon footprint.

Melissa Swartz of the Environment Agency, said: “We’re delighted to support NW’s water efficiency campaign in Wooler and Glendale. Helping their customers save water will not only save customers money, it will also reduce pressure on the groundwater environment where the water comes from, supporting sustainable water supplies.”

Clair added: “Educating future generations about water use is a key priority for the campaign. Our street team will tour several events this summer, starting with the annual Glendale Agricultural Society’s Children’s Countryside Day on Thursday 5 June 2014, so expect interactive games and demonstrations plus lots of giveaways.”

On the day, children will be encouraged to take part in some interactive water saving activities to learn first hand about how much water they can save. They will also get a chance to see NW’s ‘Little Green Ridinghood’, an educational show that tells the story of Mr Wolf leaving on taps and wasting water. With the help of Granny, Mr Wolf learns how to change his water wasting ways.

Each of the children will also receive free water saving products from NW including a toothy timer and toothbrush to remind them to turn off the tap when brushing their teeth.

Often referred to as ‘The Gateway to the Cheviots’, Wooler is also a popular base for walkers and tourists wanting to explore Northumberland, and the water company also plans to work with visitors to the area to help them understand the impact they have on water consumption.

For more information contact Clair Cooper on 0191 301 5579.

For media enquiries contact Philippa Clark on 0191 301 5538 or

Change of habit Saving per property per day
Turn off the tap when brushing your teeth 30.7 litres
Shower rather than bathe 25 litres
Use a bowl when hand washing dishes 17.5 litres
Take shorter showers 17 litres
Use a bowl when personal washing 11.8 litres
Repair dripping taps 8.9 litres
Use full loads in washing machines 8.3 litres
Use a bowl when washing food 6.5 litres
Use water resourcefully in the garden 2 litres
Use full loads in dishwashers 3.8 litres

Order free water saving products:

More information on the water environment around Wooler can be found in the Solway Tweed River Basin Management Plan (

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