Basketball champions Newcastle Eagles have mixed business with pleasure by sharing their phenomenal success on court.
The team, who recently soared to the top of the BBL league for the third time in five years, paid a flying visit to companies around the north east as a thank you for support this season and to show off the BBL trophy.
One of the visits was to sponsor Northumbrian Water, whose head office is in Pity Me, Durham. The Eagles met employees and younger fans, including seven-year-old Adam Charlton of Stanley, County Durham, whose parents, Mark and Helen, both work for the water company in marketing and customer advisor roles.
Northumbrian Water has sponsored the Eagles Community Foundation’s Hoops 4 Health programme since 2005. Hoops 4 Health uses professional sporting role models to promote the importance of healthy eating, drinking plenty of tap water and taking regular exercise to more than 10,000 primary school pupils across Newcastle, Sunderland, Gateshead, North Tyneside and South Tyneside.
Newcastle Eagles player/coach, Fabulous Flournoy, said: “It is fantastic that Northumbrian Water continue to support the Eagles Community Foundation and we are truly blessed to have a company on board that share our core values and believe in what we are trying to achieve in our Hoops 4 Heath programme.
“We love to see their staff on match nights enjoying the game and visiting the head office is just like visiting friends - they even gave us a cake!”
Jane Morland, corporate responsibility team leader, said: “We’re delighted the Eagles are BBL championship title holders once again.
“Northumbrian Water is committed to promoting the importance of staying healthy and hydrated to customers of all ages and the Eagles really help deliver health messages to our younger customers in an exciting way. Their ongoing success makes them great role models.”
The water company’s £10,000 funding has been matched on a like-for-like basis from Sportsmatch for the 2008/9 season, ensuring increased participation in basketball at grassroots level. Sportsmatch is funded by Sport England to support the development of grassroots sport in England.
For more information contact Leanne Clough on 0191 301 6733.