Community sponsorships

Many of our sponsorships support health initiatives which encourage children into sport while at the same time give us the opportunity to promote the importance of drinking water as part of a healthy lifestyle.  For example:

Through our Hoops for Health basketball sponsorship, children from 120 schools received presentations and workshops on the benefits of a healthy lifestyle and have been introduced and encouraged to participate in sport. More than 3,000 children have participated in basketball tournaments leading on from the workshops.  Children who wish to continue their involvement are encouraged to attend after-school and Saturday clubs.

This initiative received Sportsmatch funding.

Durham County Cricket Club – Junior Activity
The main objective of our sponsorship with Durham County Cricket Club is to give youngsters the opportunity to become involved with the sport through the Club’s various junior activities and to encourage a lifelong interest in the game.  It is vital that youngsters are encouraged to take part in sport from an early age as part of a healthy lifestyle and that they are aware of  the health benefits of drinking sufficient water to remain properly hydrated.